Catch the Hatch

Two images for Hatch Chile Fest 2024: an event banner and chiles roasting, with the Sunset Foods logo on a green background

Discover the Hatch Pepper: Join Us for a Roasting Event!

Are you ready to elevate your taste buds? We’re thrilled to invite you to our Hatch Pepper Roasting Event, where we’ll celebrate one of the most beloved and flavorful peppers of the season. Known for their distinctive smoky, sweet, and slightly spicy flavor, Hatch peppers are the star of our event, and we can’t wait to share their deliciousness with you!

Hatch peppers, grown exclusively in Hatch Valley, New Mexico, are renowned for their unique taste that enhances everything from salsas to stews. During our event, we’ll be roasting these peppers right in-store, filling the air with tantalizing aromas. Roasting not only intensifies the flavor but also adds a delightful smoky essence that is sure to please.

We’ll have a variety of Hatch samples available, showcasing the versatility of these peppers. From zesty salsa to pepper jack bread, these dishes highlight how the Hatch pepper can transform ordinary recipes into extraordinary experiences. Be sure to try them all!

In addition to sampling, enjoy special in-store sales on fresh or roasted Hatch peppers and Hatch items  Whether you’re looking to spice up your kitchen with fresh or roasted pepper, dips, tacos, burger, snack and more, we’ve got you covered!

Don’t miss this opportunity to savor the exceptional flavor of Hatch peppers and stock up on your favorites. Join us for a day of flavor, fun, and fantastic deals. See you there!