The Maine Event: Our 16th Annual Lobster Sale is Back!
It’s the Sunset Foods tradition that marks the perfect end to summer. We are thrilled to announce that The Maine Event, our 16th annual lobster sale, is returning for Labor Day weekend! This is a long-time customer favorite event that brings the authentic taste of New England to your dining table.
Our Maine Lobsters are shipped fresh overnight directly to our stores, ensuring you receive the highest-quality, freshest seafood possible. Fresh 1.25lb Maine Lobsters will be available starting Friday, August 29th for $15 each. Please note that steamed lobsters are available for pickup throughout the event, while live lobsters are only available for pickup on Friday and Saturday. Looking for an even easier option? Let Sunset do the work for you! We will also have 4oz Maine Lobster Tails available for $7.50 each, perfect for easy enjoyment without the mess.
Event Details & Pre-Orders
What: The 16th Annual Maine Event Lobster Sale
When: Friday, August 29th - Monday, September 1st
Where: All Sunset Foods Locations
To guarantee your lobsters, pre-ordering is highly encouraged. Please note the pickup windows:
- Steamed Lobster: Fri, Aug 29th - Mon, Sept 1st.
- Live Lobster: Fri, Aug 29th or Sat, Aug 30th ONLY.

Sunset's Seafood Buyer Dan Humphrey catching a Maine Lobster
Complete Your Feast
While the lobster is the star, don't forget the supporting cast! Our from-scratch kitchens and bakeries are preparing the perfect accompaniments for your lobster boil.
From Our Bakery & many more:
Our bakers are up early, baking these fresh daily:
- Key Lime Pie
- Lemon Bars
- 8x8 Cornbread Pans
- Angel Food Cake
- Pineapple Upside Down Cake
- Cheddar Garlic Biscuits
- Jalapeño Pan Bread
Cheddar Garlic Biscuits
Don't forget the tools! We will have Nantucket Seafood Tools & Bibs available for purchase to complete your experience.
New This Year: The Lobster Boil Package
Take the guesswork out of your Labor Day feast with our new Lobster Boil Package! It includes everything you need (except the lobster) for a classic New England boil. Available in two sizes:
- Small (serves 4-6) - $30.00
- Large (serves 6-8) - $60.00
How to Prepare & Cook Your Lobster
Bringing home a live lobster can be intimidating, but we're here to help. Watch these short videos to learn everything you need to know, from how to handle and steam your lobster to how to break it down like a pro.
How to Break Down a Lobster
How to Boil a Lobster
How to Grill a Lobster
How to Steam a Lobster
Frequently Asked Questions
What makes a Maine Lobster so special?
Maine Lobsters are renowned for their sweet, tender meat, a result of the cold, clean waters of the Gulf of Maine. The hard shell of a Maine lobster ensures a firmer, meatier texture compared to other varieties.
Are Maine Lobsters Sustainable?
Yes, the Maine lobster industry is a model of a well-managed fishery, with strict regulations on trap limits and size requirements to ensure the lobster population remains healthy for generations to come.
Do I have to pre-pay online?
Yes, all online pre-orders must be prepaid to reserve your lobsters.
Can Sunset cook my lobster?
Yes, we will happily steam your lobster at no extra charge. However, due to USDA regulations, we cannot crack the lobster shells for you, so be sure to buy your lobster cracking tools when you pick up your order!
What else can I make with a Lobster?
Sunset's Recipe Rack is a great resource for finding new recipes. Here are four of our favorite Lobster Recipes:

Lobster Macaroni & Cheese
Warm, comforting mac and cheese, paired with buttery chunks of lobster, a summertime staple in New England.

Lobster Avocado Toast
This fancy toast is a combination of creamy, citrus-spiked avocado, sweet lobster meat and fiery jalapeños.

Lobster Deviled Eggs
These creamy, rich lobster deviled eggs are loaded with tender lobster meat and flavored with rich homemade lobster broth.